Legislation
AB 1511 is a major piece of legislation that sets in motion a process to prioritize ethnic and community media in California’s advertising. Signed into law by the Governor Gavin Newsom in September 2024 its passage represents a significant victory for ethnic and community outlets.
Authored by Assemblymember Miguel Santiago and sponsored by LMC, the legislation will require agencies to create strategic plans for boosting ad spending in our outlets. A major priority of ours—improving transparency and reporting by state agencies on advertising expenditures—was also included.
A HUGE WIN FOR ETHNIC MEDIA!
From left to right: Esperanza Guevara, Managing Director of the Latino Media Collaborative, Assemblymember Miguel Santiago (D-Los Angeles), and Arturo Carmona, President of the Latino Media Collaborative (Photo Credit: Alejandro Solis)
Latino Media Collaborative partners in Sacramento for AB 1511 meetings with legislators on April 10th, 2024. From left to right: Sharon Guevara (Latino Media Collaborative), Martha Diaz Aszkenazy (San Fernando Valley Sun), Armando Varela (La Opinión), Héctor Félix Jr. (El Informador del Valle), Juan Esparza Loera (Vida en el Valle), (Photo Credit: Sharon Guevara)
From left to right: Esperanza Guevara, Managing Director of the Latino Media Collaborative, Assemblymember Miguel Santiago (D-Los Angeles), and Arturo Carmona, President of the Latino Media Collaborative (Photo Credit: Alejandro Solis)